Position: | Senior Manager Consumer Segment |
Number of position : | 01 |
Division : | Marketing |
Hierarchy : | Chief Marketing Officer |
Level : | Level 3H |
Catégory : | 10B |
Location : | Abidjan |
Deadline of applications : | 12 octobre 2020 |
MISSION
Deliver the expected revenue growth by protecting / exploiting Customer value, building strong value proposition and building the required capabilities to support new revenue stream.
OPERATIONAL DELIVERY
- Actively participate into the Business Planning process and determination of Company objectives each year;
- Contribute in the definition of the Division strategy, aligned with Company business objectives ;
- Convert division key strategic priorities into tactical plans of implementation and ensure follow up;
- Carry out an active monitoring of competitors’ practices, benchmark on companies meeting similar issues ;
- Conduct detailed Market analysis to provide relevant insights to support decision making: Markets Prospective, Volume and Value, trends, segmentation, competitors, channel etc.
- Translate insights and analysis into road map of opportunities and initiatives to implement ;
- Develop and monitor implementation of go-to-market strategy and segment positioning ;
- Evaluate products – so that they drive the profitability of specific segment and overall value proposition;
- Build and oversee implementation of loyalty and retention strategic plan, in order to reduce churn and improve ARPUR;
- Define and ensure to comply with Customer Experience promised, in the development and implementation of segment initiatives, in close collaboration with Customer Experience Team ;
- Develop and ensure implementation of a pricing strategy relevant and profitable for the segment;
- Define closely with Brand & Com team, ATL and BTL implementation plans in order to communicate effeciently and support Segment initiatives ;
- Define and monitor implementation of the segment strategy into the channel, in close collaboration with Channel management teams;
- Drive post launches analysis, and define corrective action plans for implementation when relevant;
- Develop plans to grow sales and profitability for dedicated Segment ;
- Act as an Advisor to the Services and Distribution team with regard to the Segment specific issues ;
- Guarantee and control the good application of the policy of brand attributes;
- Proactively identify and address risk occurring during activities ;
- Ensure the compliance with all applicable policies, process, laws…;
- Track performance against budget and report timely to management;
- Analyze return on Investment and the effectiveness of both Brand and product campaign against competitor’s activity
MANAGERIAL / SUPERVISORY RESPONSIBILITIES
- Coach and mentor direct reports to ensure staff motivation is high
- Ensure skill transfer for staff development, motivation and business continuity
- Ensure the team is led, motivated and rewarded to achieve high performance areas
- Guide and direct suppliers and third parties in achieving Opco objectives
- Identify staff training and development needs and implement necessary actions
- Manage team (including recruitment, on-boarding, attrition)
- Set goals and objectives for direct reports, monitor progress and maintain motivation
- Set up appropriate structure to meet departmental management objectives
- Provide an advisory function on governance and best practices in client experience
EDUCATION / BUSINESS DEGREE Min Bac + 4/5 in Marketing, Business School, Telecom or equivalent Fluent in both English and French WORK EXPERIENCE · 7-10 Years in Marketing – Brand Management /Product Development /Trade Marketing / Distribution / Market Research · 04 years minimum experience in team management · Strong Experience in Telecoms – GSM/Fixed Line/internet and Data business · Experience working in a multinational and/or in various regions would be an advantage Experience in: – Management of cross-functional teams – Process design/improvement – Definition and Budget management – Supplier Process Management and SLAs – Customer relationship management – Change management – Project management – Financial planning and reporting – Risk Management KNOWLEDGE · Good knowledge of Telecoms environment (broad view of the market, products and competition) · Deep understanding of the Ivorian and West African Market Dynamics · Good knowledge of MTN CI’s business strategy · Good knowledge Telecom products, services · Marketing Research and Data mining · Product Development /management – Strategic Marketing · Brand Management · Sales & Distribution · Customer Relationship Management · Excellent knowledge of the local economy and its representatives (chambers of commerce, local authorities…) · Project Management Principles and Practices · Team management principles and practices (advanced) · Quality Management Principles and Practices (Advanced) · Change Management (Advanced) · Stakeholder management (advanced) · Contract Management (Intermediate) · Process management/reengineering (advanced) · Risk Management SKILLS · Strategic Thinking · Define and implement segment strategy · Formulate a pricing strategy · Positioning brand · Understand challenges and company’s strategy, ability to adapt the roadmap accordingly · Reactivity to Market Changes: Need to have appropriate balance between agility and absorption · Analytical Skills · Timely Activity and Performance Tracking · Ability to communicate in both French and English according to the context (group/individual) · Decision Making · Strong Computer Skills · Strong negotiation and conflict management skills · Ability to stand back and deal with the difficulties · Ability to write Business Cases · Excellent Planning Skills · Process management/reengineering skills · Project Management Skills · Change Management Skills · Stakeholder Management · Risk Management skills · Networking · Management skills (team management and development) BEHAVIORAL QUALITIES · Be creative and proactive · Autonomous work · Adopt a service / advice attitude · Work under pressure · Strategy Implementer · Decisive Problem Solver · Value Creator · Culture and change champion · Promotes team development · Excellent interpersonal skills · Rigor, Method, Critical and synthesis mind · Detail oriented and high alertness level · Proactivity and prospective thinking · Listening skills · Result, service and customer satisfaction oriented · Adherence to the MTN Values: Leadership, Integrity, Relationship, Innovation, Can-Do · Adherence to the MTN Vital Behaviors: Active Collaboration, Total Accountability, Total Candour, Get it done. Envoie de CV par mail à l’adresse suivante irecruitments.ci@mtn.com au plus tard le 12 octobre 2020, date limite des candidatures. |
Articles Liés
Child Online Protection
L’explosion de l’information et de la communication et de...
Nouvelle numérotation: passage à 10 chiffres
Ce qu’il faut savoir sur la nouvelle numérotation Dans...
MTN Côte d’Ivoire s’associe à ses partenaires pour faire d’Internet un endroit plus sûr pour les enfants
Dans ses efforts continus pour lutter contre l’exploitation des...
APPEL A MANIFESTATION D’INTERET : SELECTION D’UN PARTENAIRE POUR PRESTATION DE SERVICE CLIENTS
Contexte : L’entreprise MTN Côte d’Ivoire souhaite sélectionner plusieurs partenaires...
REGLEMENT PARTICULIER DU JEU « MOMO MILLIONNAIRE 2020».
MTN MOBILE FINANCIAL SERVICES COTE D’IVOIRE, en abrégé MTN...
Offre d’emploi : Specialist: Threat and Vulnerability Management
La Direction des Ressources Humaines de MTN CI lance...