Position:	Senior Manager Consumer Segment
Number of position :	01
Division :	Marketing
Hierarchy :	Chief Marketing Officer
Level :	Level 3H
Catégory :	10B
Location :	Abidjan
Deadline of applications :	12 octobre 2020

MISSION

Deliver the expected revenue growth by protecting / exploiting Customer value, building strong value proposition and building the required capabilities to support new revenue stream.

OPERATIONAL DELIVERY

• Actively participate into the Business Planning process and determination of Company objectives each year;
• Contribute in the definition of the Division strategy, aligned with Company business objectives ;
• Convert division key strategic priorities into tactical plans of implementation and ensure follow up;
• Carry out an active monitoring of competitors’ practices,  benchmark on companies meeting similar issues ;
• Conduct detailed Market analysis to provide relevant insights to support decision making: Markets Prospective, Volume and Value, trends, segmentation, competitors, channel etc.
• Translate insights and analysis into road map of opportunities and initiatives to implement ;
• Develop and monitor implementation of go-to-market strategy and segment positioning ;
• Evaluate products – so that they drive the profitability of specific segment and overall value proposition;
• Build and oversee implementation of loyalty and retention strategic plan, in order to reduce churn and improve ARPUR;
• Define and ensure to comply with Customer Experience promised, in the development and implementation of segment initiatives, in close collaboration with Customer Experience Team ;
• Develop and ensure implementation of a pricing strategy relevant and profitable for the segment;
• Define closely with Brand & Com team, ATL and BTL implementation plans in order to communicate effeciently and support Segment initiatives ;
• Define and monitor implementation of the segment strategy into the channel, in close collaboration with Channel management teams;
• Drive post launches analysis, and define corrective action plans for implementation when relevant;
• Develop plans to grow sales and profitability for dedicated Segment ;
• Act as an Advisor to the Services and Distribution team with regard to the Segment specific issues ;
• Guarantee and control the good application of the policy of brand attributes;
• Proactively identify and address risk occurring during activities ;
• Ensure the compliance with all applicable policies, process, laws…;
• Track performance against budget and report timely to management;
• Analyze return on Investment and the effectiveness of both Brand and product campaign against competitor’s activity

MANAGERIAL / SUPERVISORY RESPONSIBILITIES

• Coach and mentor direct reports to ensure staff motivation is high
• Ensure skill transfer for staff development, motivation and business continuity
• Ensure the team is led, motivated and rewarded to achieve high performance areas
• Guide and direct suppliers and third parties in achieving Opco objectives
• Identify staff training and development needs and implement necessary actions
• Manage team (including recruitment, on-boarding, attrition)
• Set goals and objectives for direct reports, monitor progress and maintain motivation
• Set up appropriate structure to meet departmental management objectives
• Provide an advisory function on governance and best practices in client experience

EDUCATION / BUSINESS DEGREE Min Bac + 4/5 in Marketing, Business School, Telecom or equivalent Fluent in both English and French     WORK EXPERIENCE   ·        7-10 Years in Marketing – Brand Management  /Product Development /Trade Marketing / Distribution / Market Research ·        04 years minimum experience in team management ·        Strong Experience in Telecoms – GSM/Fixed Line/internet and Data business ·        Experience working in a multinational and/or in various regions would be an advantage Experience in: –       Management of cross-functional teams –       Process design/improvement –       Definition and Budget management –       Supplier Process Management and SLAs –       Customer relationship management –       Change management –       Project management –       Financial planning and reporting –       Risk Management KNOWLEDGE   ·        Good knowledge of Telecoms environment (broad view of the market, products and competition) ·        Deep understanding of the Ivorian and West African Market Dynamics ·        Good knowledge of MTN CI’s business strategy ·        Good knowledge Telecom products, services ·        Marketing Research and Data mining ·        Product Development /management – Strategic Marketing ·        Brand Management ·        Sales & Distribution ·        Customer Relationship Management ·        Excellent knowledge of the local economy and its representatives (chambers of commerce, local authorities…) ·        Project Management Principles and Practices ·        Team management principles and practices (advanced) ·        Quality Management Principles and Practices (Advanced) ·        Change Management (Advanced) ·        Stakeholder management (advanced) ·        Contract Management (Intermediate) ·        Process management/reengineering (advanced) ·        Risk Management SKILLS   ·        Strategic Thinking ·        Define and implement segment strategy ·        Formulate a pricing strategy ·        Positioning brand ·        Understand challenges and company’s strategy, ability to adapt the roadmap accordingly ·        Reactivity to Market Changes: Need to have appropriate balance between agility and absorption ·        Analytical Skills ·        Timely Activity and Performance Tracking ·        Ability to communicate in both French and English according to the context  (group/individual) ·        Decision Making ·        Strong Computer Skills ·        Strong negotiation and conflict management skills ·        Ability to stand back and deal with the difficulties ·        Ability to write Business Cases ·        Excellent Planning Skills ·        Process management/reengineering skills ·        Project Management Skills ·        Change Management Skills ·        Stakeholder Management ·        Risk Management skills ·        Networking ·        Management skills (team management and development) BEHAVIORAL QUALITIES ·        Be creative and proactive ·        Autonomous work ·        Adopt a service / advice attitude ·        Work under pressure ·        Strategy Implementer ·        Decisive Problem Solver ·        Value Creator ·        Culture and change champion ·        Promotes team development ·        Excellent interpersonal skills ·        Rigor, Method, Critical and synthesis mind ·        Detail oriented and high alertness level ·        Proactivity and prospective thinking ·        Listening skills ·        Result, service and customer satisfaction oriented ·        Adherence to the MTN Values: Leadership, Integrity, Relationship, Innovation, Can-Do ·        Adherence to the MTN Vital Behaviors: Active Collaboration, Total Accountability, Total Candour, Get it done. Envoie de CV par mail à l’adresse suivante irecruitments.ci@mtn.com au plus tard le 12 octobre 2020, date limite des candidatures.